Customer Story

Adobe Brings the Magic of Its MAX Conference to Creatives Around the World with the Help of BlueJeans

After assembling a stellar line-up of speakers in 2019, including director M. Night Shyamalan, artist Takashi Murakami, and graphic designer Paula Sher, Adobe was prepared to make the 2020 run of its Adobe MAX Creativity Conference just as amazing. Every October, more than 20,000 graphic and web designers, art directors, photographers, and other creatives trooped to the conference where Adobe has traditionally unveiled exciting updates for its Creative Cloud applications, and the company expected MAX 2020 to be no different.

But as COVID-19 spread, Adobe had to make the difficult but right decision to cancel the in-person conference and make it an entirely virtual experience. And it turned to BlueJeans to help deliver interactive experiences to attendees all over the world.

Challenge

Adobe needed a virtual event platform that would give attendees a truly engaging, immersive, and unified experience for its first all-digital Adobe MAX Creativity Conference.

Solutions

The company used BlueJeans Events and BlueJeans Meetings to host parts of the MAX experience, delivering interactive digital activities to ensure a seamless and engaging virtual event.

It delivered ‘Birds of a Feather,’ a peer-to-peer networking experience using BlueJeans Meetings.

BlueJeans Events was used for sessions with product teams for solutions such as Photoshop and Illustrator.

Results

Adobe drew in 30,000 participants to its ‘Meet the Team’ sessions and 4,000 attendees to its ‘Birds of a Feather’ chatroom sessions — all held on BlueJeans.

Overall, the event attracted 21 million views globally.